With humble beginnings in our innovation portfolio, DanUp is now an established brand and a beloved brand amongst consumers. DanUp is labelled as one of Danone’s brands with purpose (manifesto brands) as it commits to give men the inner and outer courage to live their truth. The DanUp brand is more than just daily nutritional sustenance for people on-the-go. It aims to serve as a daily reminder to fill up on the right kind of confidence and inspiration. The brand mantra aims to support men on their journey towards discovering a healthy redefinition of what it means to be a man.

THIS YEAR WE ARE CHALLENGING SOUTH AFRICAN MEN TO IDENTIFY WHAT THEY HAVE BEEN FILLING UP ON IN THEIR PERSONAL LIVES. 

DANUP WANTS TO ENCOURAGE MEN TO BE MORE INVOLVED.