Today, several key trends are driving the behaviors of our consumers. As we build a healthier future for people and the planet, they are what drives our research and innovation. Case in point: consumers increasingly make food choices based on nutritional benefit, and we want to make it easier for people to choose healthy options, through enriching the nutrient value of our products and reducing fat and sugars. Our latest example hails from Danone North America, where Danone has just launched a new, game-changing product set to hit the shelves beginning 2019: Two Good by Light & Fit.
As many as 60% of global consumers are trying to limit or avoid sugar1, with around 50% already actively choosing foods with low or no sugar2. And it isn’t just about limiting the amount of sugar – around 80% of consumers pay close attention to how their foods and drinks are sweetened3, with younger consumers especially seeking “naturally sweetened”4. Danone North America is innovating to meet consumer demands for tasty, filling foods with less sugar with Two Good by Light & Fit, a brand new low-fat Greek yogurt with 2 grams of total sugar, 12 grams of protein and 80 Calories per serving.
To put it simply: Two Good isn’t too good to be true, it is revolutionary! Light & Fit has developed a patent pending slow-straining batching process that removes the sugar from the milk used to make the yogurt. What’s left is a thick, creamy Greek low-fat yogurt product with way less sugar* (85% less sugar* than average yogurts!) – still rich in protein and all the deliciousness you would expect from Light & Fit. Delivering the perfect touch of sweetness with no added sugar**, Two Good is available in delicious flavors, including vanilla, mixed berry, peach, strawberry and blueberry.
*Two Good: 80 calories, 2g fat, 2g sugar per 5.3oz. Average regular yogurt: 130 calories, 2.5g fat, 16g sugar per 5.3oz.
** Not a low-calorie food.
Across the globe, we continue to promote healthier eating practices with our newest product launches. Two Good follows a series of launches of no added sugar products by our brands:
- Origins drinks range in Europe - Roasted Italian almonds and pressed Sri-Lankan coconuts - 100% organic, unsweetened with zero sugars
- More Fruit No Added sugar soya alternative to Yogurt – with more fruit and no added sugars or artificial sweeteners. Contains only naturally occurring sugars from fruits like mango or cherry
- Ice cream - Delicious rich & creamy taste - Contains 30% less sugars than the market reference in ice cream
- in Brazil - Danone's Zero Yogurt, with zero fats and zero added sugars.
- Danone Light & Free
- 0% fat, 0% added sugars – Greek style yogurts, Skyr Icelandic style yogurts, Kefir drinks
 Global Data, 2016 Q3 Global consumer survey, 36 countries with a total of 26892 respondents, 63% of them selected either "I'm trying to limit my intake of sugar" or "I avoid sugar entirely".
 Global Data, 2016 Q4 Global consumer survey, 36 countries with a total of 26954 respondents, 53% of them selected either "I somewhat agree that I'm actively choosing food products with low/no sugar" or "I completely agree that I'm actively choosing food products with low/no sugar".
 Global Data, 2016 Q3 Global consumer survey, 36 countries with a total of 26892 respondents, 79% of them answered "I pay MEDIUM attention", "I pay HIGH attention" or "I pay VERY HIGH attention to the type of sugar and sweetener used in my food and drinks"
 Global Data, 2017 Q4 Global consumer survey, 36 countries with a total of 11803 respondents aged between 18-34 years old, 23%-24% of them selected "Naturally sweetened" to the question "which of the following claims is the most appealing when choosing food & drinks), highest rate compared to the other age brackets.