In Mexico City, most people get food from street vendors at all hours of the day. In this sprawling metropolis of over 20 million, more than 100,000 informal points of sale offer tacos, tortas, beverages and sweets to passersby. Fast and affordable, these on-the-go meals and snacks are rooted in local culinary traditions, which makes them even more popular. Street vendors are everywhere, hailing motorists or setting their carts up in market squares for a day — or even just a few hours.
Bonafont, our spring water brand in Mexico, has partnered with these micropreneurs, working with them to offer a range of waters and aquadrinks that are generally healthier than traditional juices and sodas. Mobilité, this new distribution model is geared around the existing points of sale: Bonafont delivers a selection of appropriate beverages to vendors very early in the evening, and picks up unsold merchandise in the evening.
Created in 2013 with the objective of reaching new moments of consumption on the go, the Mobilité channel has multiplied by 10 its volume in only 6 years, reaching about 5,000 customers with more than 100 routes all around the country.
